This is a multiphase research project that looked into the impact of web page design alterations on product perception. Specifically for the Adidas store on Amazon.

Visual perception of virtual products is becoming increasingly important in an environment dominated by online experiences. This study proposes a new methodological approach to the study of product speed perception in a two-dimensional (screen) virtual environment. The impact of two main design factors – color and texture – on the perceived speed of a recognizable product is quantified.

A program that was created using Python for a Cognitive Psychological Study. The idea behind the game was to observe participants playing the Iterated Prisoner's Dilemma against computer which uses Tic-for-Tac Strategy. Some participant will be intoxicated with alcohol while others don't. And the goal is to observe the differences in decision making between two states.